OEM business is experiencing a real boom. “The demand for IT racks is rocketing,” says Thomas Schreiner, a Key Account Manager at Rittal. “Hyperscalers are seizing the opportunity to expand their market position and are safeguarding infrastructure projects through the global procurement of IT products.” Racks are being fully configured by integrators before being “slotted into” data centres as finished products. The primary aim is operational speed. System integrators are supplying turnkey solutions that are tailored precisely to the needs of hyperscalers. Rittal scores highly in this area for two reasons. The first is that the company supports mechanical standardisation at rack level.
“We are the leading development partner and rack manufacturer in this area for the big OEMs,” points out Schreiner. The second is that Rittal has a global footprint with international production facilities and a worldwide logistics network. Martin Kipping, Head of the Global Datacenter Project at Rittal, explains: “On its own, manufacturing racks isn’t enough these days. Hyperscalers want to make sure worldwide demands are met. They expect the right kind of logistics and solutions that are available globally.” Corona has increasingly brought these requirements to light.